How we care for your privacy

If you’re like me, your inbox will be jammed with ‘please opt in’ emails, anticipating the arrival of GDPR  on 25th March 2018.

While we’re all probably fed up with the process, it is important that everyone treats personal data with respect. So, having attended presentations, read up on the subject and listened to radio advice programmes, I wanted to reassure you about how we deal with the data we collect from you.

The general consensus (and please take this with the caveat that I am not a legal expert or offering advice here) appears to be that providing we use your personal data with the care and consideration that we’d want taken with our own information, then we’re probably doing the right thing anyway.

How we’ve approached data in the past

Historically, we’ve collected data to fulfil orders. We keep this data safe by, among other things, using reputable IT organisations, updating software and encrypting stored information. For processing payments, we only use worldwide reputable organisations – Worldpay, PayPal and Stripe – who are as safe as any company can profess to be online. By the way, for online payments via our website, we never even see your credit card details, let alone store them. That’s all dealt with by the trusted third parties just mentioned.

When it comes to marketing, we try to avoid bombarding you with information – too many times I’ve regretted signing up to sites that have sent me daily (or more) emails and I would never do that to our customers.

With that in mind, we’ll only ever send information that we think is of value to you – and if you don’t agree, you’ll always have the option to opt out. To give you an idea, we might let you know when our new range is online, which will be a handful of times a year. We also like to thank you for your custom by sending you discount codes every now and then. Finally, there may be other relevant information we think you’ll benefit from, but the frequency of emails is unlikely to be more than once or twice a month.

We do use cookies on our website but one thing we don’t do and will NEVER do is pass or sell your information on to third parties for marketing purposes. To us that is the ultimate betrayal of our customer’s loyalty.

And, by the way, if you ever want us to stop emailing you, simply let us know and we’ll make sure that you are removed from our list.

What changes will GDPR bring?

Having taken advice, we appear to be doing most of the things that GDPR was brought in to achieve. However, there are a few things that we’ve tweaked to make sure we’re complying with the letter and spirit of the new legislation.

We’ve formalised some of our processes, and changed our privacy policy to make it clearer and more transparent about the data we collect and how we use it. You can read our revised privacy and cookie policy here.

Caring for your data is important to us

The bottom line is that we treat you and your data as we’d want to be treated ourselves. If you ever have any questions about the data we hold about you, want to be removed from a list, or want any more information, please email

Thanks for reading and we hope we’ve put your mind at rest.